Apple News, Brand Campaign
Role: Lead Integrated Producer, Apple
Brief: Increase global awareness of the Apple News brand across all channels, including digital, social media, TV online, out-of-home advertising, and brand partnerships.
Budget: $3M
We launched this project in the spring of 2020, navigating the challenge of being unable to conduct a live shoot due to newly implemented Covid restrictions in Los Angeles and across the United States. Our solution involved utilizing licensed footage along with photos and videos captured in-house. This campaign was fully integrated and debuted with three hero films, as well as OOH and DOOH placements in five cities across the US.
“Meat” Film
“K-Pop” OOH, New York City
Twitter Spotlight | Social and Digital Asset
“School” Film
“Meat” OOH, San Francisco
“Hoodie” Film
“Red Carpet” OOH, Los Angeles
Hotels.com, King Louis & Queen Marie Campaign
Role: Senior Global Project Manager, Omnicom Production
Brief: Localize broadcast films for relevance across 12 global markets, including script and edit changes, along with a tailored version of “Queen Marie” for Japan.
Localization Budget: $1M
I led 12 partner agencies globally to produce localized versions of the "King Louis" and "Queen Marie" broadcast films for Hotels.com. I oversaw script adaptations and cultural adjustments to ensure strong connections with target audiences while preserving the brand's core message. My strategic collaboration highlighted Hotels.com’s unique offerings, resulting in a cohesive global campaign.
“King Louis” | Broadcast Film
“Queen Marie” | Broadcast Film
Snapchat, Global Product Launches
Role: Global Project Manager, Snapchat
Brief: For all product launches, the goal is to create engaging content tailored for 30 global markets. Market-specific versions include localized copy, actors, product elements, and voiceover.
Budget: Internally produced, no budget
I collaborated closely with the internal Growth and Marketing teams to successfully launch three new product features: Time Machine, Snap Games, and Group Stickers across 30 global markets.
“Time Machine” | Product Push-Notification Launch Film
“Games” | Product Push-Notification Launch Film
“Group Stickers” | Product Push-Notification Launch Film
Beats by Dre, sacai x Beats X Launch
Role: Global Project Manager, Beats by Dre (Apple)
Brief: Produce a global campaign to promote the sacai x Beats X product launch. All campaign assets were localized across 5 markets.
Budget: $300K
In my role as Lead Project Manager, I successfully directed the production of all campaign assets, encompassing film, print, out-of-home (OOH), and social media materials. My leadership ensured that each component was executed with precision and creativity, driving the overall impact of the campaign.
sacai x Beats | Launch Film, Featuring Syd
sacai x Beats | Print and Digital Assets
Beats by Dre, Rep Your City, NBA Collection
Role: Global Project Manager, Beats by Dre (Apple)
Brief: Create films featuring music artists from selected cities that represent the Beats Studio Pros NBA collection, in partnership with Bleacher Report.
Budget: $500K
As Lead Project Manager, I oversaw the production of all campaign assets, including film, print, OOH, and social media. I also managed our strategic partnership with Bleacher Report, ensuring effective collaboration and timely delivery of high-quality results.
NBA Beats Collection | “Rep Your City” Film, Featuring Saweetie
NBA Beats Collection | Print and Digital Assets
Apple, “Better You”, Apple Watch Series 4 Launch
Role: Global Project Manager, Media Arts Lab
Brief: Localize broadcast films to ensure relevance across 32 global markets, including voice-over, subtitles, and user interface.
Localization Budget: $400K
I coordinated eight partner agencies worldwide, managing the daily editorial process to create localized versions for the launch of the Apple Watch Series 4, ensuring each adaptation resonated with diverse audiences.
Apple Watch Series 4 | “Better You” Launch Film
Toyota, “Start Your Impossible” Global Olympics Campaign
Cannes, Gold Lion Winner
Role: Global Project Manager, Saatchi & Saatchi
Brief: Localize all campaign assets to ensure relevance across 30 global markets, including voice-over, subtitles, and edits.
Localization Budget: $2M
Oversaw the production and localization of over 1,500+ assets to 30 global markets. Assets spanned broadcast, OOH and DOOH, web, digital, social, and print.
“Good Odds” | Launch Film
“Start Your Impossible” | OOH, Print, and Digital Assets
“Start Your Impossible” | OOH, Print, and Digital Assets
“Start Your Impossible” | OOH, Print, and Digital Assets
NFL, “More Football” GamePass Campaign
Clio, Silver Winner
Role: Producer, R/GA
Brief: Produce an integrated campaign to drive subscriptions to NFL GamePass by using content that captivates football fans
Localization Budget: $3M
Lead Producer from brief to delivery, for all assets, spanning broadcast, digital, and social.
“More Football” | Launch Film
NFL, “Anything Can Happen” Thursday Night Football Campaign
Role: Producer, R/GA
Brief: Produce an integrated campaign to drive viewers to NFL Thursday Night Football by using content that captivates football fans
Localization Budget: $2.75M
Lead Producer from brief to delivery, for all assets, spanning broadcast, digital, and social.
“Anything Can Happen” | Launch Film