Work
Base @ Coinbase
Base Pay Launch Campaign
Senior Producer, Base
Launch campaign and brand identity for Base Pay, Coinbase's onchain checkout product released with Shopify in July 2025. Partnered with Daisy Chain Studio on a bold animated campaign across digital, social, and live event platforms, positioning Base Pay as accessible, fast, and trustworthy.
FWB Fest
Senior Producer, Base
Base was the main sponsor of FWB Fest in Idyllwild, where the Base App powered all onchain commerce throughout the festival. Partnered with art studio Pneuhaus to create a large-scale installation — a compound camera and custom inflatable structure — blending art, technology, and play. Creative Office ensured cohesion between the concept, identity, and execution, spanning environmental graphics, spatial design, and digital extensions, placing Base at the center of the festival experience as both infrastructure and creative partner for artists, technologists, and builders.
Base MCP Launch
Senior Producer, Base
Launch campaign and brand identity for Base MCP, allowing users to connect their agents to their Base account, manage their portfolio, and use plugins from apps on Base. Partnering with motion studio Bouillant to create an animated mascot with a life of it's own.
Basecamp 2025
Senior Producer, Base
BaseCamp 002 was Base's flagship summit in Stowe, Vermont, bringing together founders, creators, and cultural leaders shaping the onchain future. Over three days of talks, workshops, and immersive experiences, the event blended the Base brand with community and culture. Led the identity, visual system, and spatial design, developing branding and environments influenced by technical outdoor culture, alongside motion graphics and editorial video content.
Base x Erewhon Partnership
Senior Producer, Base
Partnered with Erewhon on a limited-edition Blue Lemonade, free with Base App beta sign-up, to celebrate Base's New Day One rebrand. Led concept and execution across packaging, in-store presence, and social storytelling, driving hundreds of new user sign-ups and a fun cultural moment.
Merch Drop — Winter 2026 Collection
Senior Producer, Base
Led production for the Winter 2026 Base merch collection — beanies, caps, hoodies, and a customized watch collaboration with Evora, limited to 1,000 units that sold out in under 28 minutes. Project included social rollout and Shopify website build.
Apple
Apple News Brand Campaign
Lead Integrated Producer, Apple
Global awareness initiative across digital, social, TV, OOH, and brand partnerships. Launched spring 2020 during COVID restrictions using licensed footage and in-house content. Featured three hero films and OOH/DOOH placements across five U.S. cities.
“Better You” — Apple Watch Series 4
Global Project Manager, Media Arts Lab
Coordinated eight partner agencies to localize broadcast films for 32 global markets, adjusting voice-over, subtitles, and UI.
Hotels.com
King Louis & Queen Marie Campaign
Senior Global Project Manager, Omnicom Production
Localized broadcast films for relevance across 12 global markets, including script and edit changes, along with a tailored version of “Queen Marie” for Japan.
Snapchat
Global Product Launches
Global Project Manager, Snapchat
Created market-specific content for 30 global markets featuring localized copy, actors, product elements, and voiceover for three product features: Time Machine, Snap Games, and Group Stickers.
Beats by Dre
sacai x Beats X Launch
Global Project Manager, Beats By Dre
Global campaign promoting the sacai x Beats X product launch with localized assets across five markets spanning film, print, OOH, and social media.
Rep Your City — NBA Collection
Global Project Manager, Beats By Dre
Campaign featuring music artists from selected cities representing the Beats Studio Pros NBA collection, in partnership with Bleacher Report — spanning film, print, OOH, and social media.
Toyota
Start Your Impossible — Global Olympics Campaign
Global Project Manager, Saatchi & Saatchi
Oversaw production and localization of 1,500+ assets across 30 global markets, spanning broadcast, OOH and DOOH, web, digital, social, and print.
NFL
More Football — GamePass Campaign
Producer, R/GA
Integrated campaign to drive GamePass subscriptions using content targeting football fans across broadcast, digital, and social channels.
Anything Can Happen — Thursday Night Football
Producer, R/GA
Integrated campaign driving viewers to Thursday Night Football through content appealing to football fans across broadcast, digital, and social platforms.